Hootsuite & UNH

After many demonstrations and reviews of over five social media management systems, The University of New Hampshire have chosen Hootsuite Enterprise. Not familiar with Hootsuite?

'HootSuite is a social media dashboard that helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.' - Hootsuite.com

What sealed the deal for me was Hootsuite's ability to work with every social network I currently use (Facebook, Twitter, Google+, Instagram, Flickr, YouTube, FourSquare, Tumblr) and that Hootsuite has a growing list of apps that make my life easier. Apps like Storify, Evernote, Pinterest, MailChimp, Reddit, and Slideshare. If that wasn't enough, Hootsuite also has the ability to link your Hubspot and Salesforce accounts, allowing your organization to connect and generate leads through social media marketing, completing your CRM. Does your company or institution have a service desk where people call or email for help? Hootsuite and ZenDesk can quickly create tickets from Facebook and Twitter messages and help you resolve issues and communicate better with your customers. The Constant Contact app allows for monitoring all your email campaigns right from the Hootsuite dashboard and it has the ability to share emails to many of your social channels.

Using HootSuite’s social media dashboard, my organization will create teams that work collaboratively to post and schedule updates across the social media universe. Whether it's Athletics, Health Services, Alumni, or one of our colleges or student organizations, our teams can now track campaign results and observe trends through Hootsuite's Google Analytics and Webtrends integration, helping us adjust and 'fish where the fish are.' It gives us better results and a more engaged UNH community. Compared to it's competitors, Hootsuite is light years ahead... and it's the easiest to manage.